Our Brands:
AUDIENCE: 1.4 MILLION*
- Rate Base: 400,000
- Men: 65%, Women:35%
- Median Age: 40
- Median HHI: $88,940
SKI Magazine's readers are:
- More than 2x more likely to have a HHI of $200k+ (256 index)
Financially Established
- More than 2x more likely to be trusted by family/friends as an authority on vacation travel (229 index), sports equipment (303 index), wine (184 index)
- 75% more likely to be the first to try a new product or service
Influencers
- 75% buy on quality over price
- 80% like trying new foods
- 80% love to learn new things
- 75% frequently plan vacation with lots to do
Invest in a High Quality of Life
From cover to cover, SKI is committed to helping readers decide where to ski, how to ski and what gear to ski on. Founded in 1936, SKI
is the original. It’s the largest and most recognized ski publication in the world, and the ultimate authority on winter travel, resorts,
equipment and instruction. SKI's editors and world-class contributors are mountain experts who live what they love—and they love the mountains.
Greg Ditrinco, Editor, SKI Magazine
