AUDIENCE: 1.4 MILLION*

• Rate Base: 400,000
• Men: 84%, Women: 16%
• Median Age: 49
• Median HHI: $127,300

Source: 2008 Ski Editorial Study Conducted by Walker Communications. *2008 MRI Doublebase

SKI Magazine's Audience:

• More than 9 out of 10 readers consider SKI a valuable resource for choosing a resort destination (96%)1, and researching/making travel plans (96%)2
• More than several times as likely as the average adult to have purchased ski clothing in the past year (732 index)2
• Over 400,000 SKI readers with total household assets value at $1 million+3

1 Sources: 2006 Starcom Engagement Microsite Study; 2 2008 MRI Doublebase; 3 2008 MMR Affluent Survey, Heads of House, HHI $100,000 or more.

2008 MRI Doublebase

2008 MMR

2008 Editorial Survey