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Delivered to the top 100,000 SKI Magazine readers based on their income, socioeconomic characteristics and potential for second-home ownership

  • Circulation: 100,000
  • Men: 68%, Women: 32%
  • Median Age: 49
  • Median HHI: $198,606
  • 92% are Millionaires
  • Median Asset Value of Household: $2.5 million
  • More than four times as likely as the average affluent adult to have spent $100,000+ on various household expenditures in the past year (402 index)
  • Spent $25,000+ on home decorating, remodeling and equipment/materials for home maintenance (220 index)
  • Two times more likely than the average affluent adult to spend $5,000+ on watches/jewelry/fine writing instruments (263 index)
Source: 2008 MMR Affluent Study (SKI Magazine & HHI $150,000+)
Mountain Home provides readers with the latest news on ski-town real estate, luxury mountain living and the ever-changing on-snow market. Mountain Home provides advertisers with an effective way to reach these engaged readers and influence their buying decisions—from second homes and investment property to cutting-edge accessories and home furnishings.
Greg Ditrinco, Editor, SKI Magazine’s Mountain Home
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