SKIING’S AUDIENCE: 1.2 MILLION*

• Rate Base: 300,000
• Men: 70%, Women: 30%
• Median Age: 36
• Median HHI: $81,500

Source: 2008 Skiing Editorial Study Conducted by Walker Communications. *2008 MRI Doublebase

Skiing Readers are…

• Eight times more likely than the average adult to have purchased ski clothing in the past year
  (848 index)
• Eight times more likely to own downhill ski boots (841 index)
• Seven times more likely to own downhill skis (777 index)
• More than 9 out of 10 readers consider Skiing a valuable resource for purchasing ski equipment (95%), and ski apparel (93%)*

Sources: 2008 MRI Doublebase, *2006 Starcom Microsite Engagement Study.

2008 MRI Doublebase

2008 Editorial Survey