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SKIING’S AUDIENCE: 1.2 MILLION*
Rate Base:
300,000
Men:
70%,
Women:
30%
Median Age:
36
Median HHI:
$81,500
Source: 2008 Skiing Editorial Study Conducted by Walker Communications. *2008 MRI Doublebase
Skiing Readers are…
Eight times
more likely than the average adult to have purchased ski clothing in the past year
(848 index)
Eight times more
likely to own downhill ski boots (841 index)
Seven times more
likely to own downhill skis (777 index)
More than 9 out of 10
readers consider Skiing a valuable resource for purchasing ski equipment (95%), and ski apparel (93%)*
Sources: 2008 MRI Doublebase, *2006 Starcom Microsite Engagement Study.
2008 MRI Doublebase
2008 Editorial Survey
Skiing Magazine targets passionate skiers who want to know where and how to ski, what to buy, and what trends they should embrace or ignore. The world’s best ski photography drives content that is smart, hip and, above all, credible.