SKIING’S AUDIENCE: 1.3 MILLION*

• Rate Base: 300,000
• Men: 64%, Women: 36%
• Median Age: 36
• Median HHI: $83,347

Source: 2009 MRI Doublebase

Skiing Readers are…

Leisure/Luxury Experts

• More than 2x as likely to be a trusted authority for friends/family on vacation and travel (224 index)
• More than 2x as likely to have friends/family come to them for advice on sporting equipment (287 index)

Experiencers

• 85% of readers crave excitement
• 92% like to try new things
• 92% like to challenge themselves

Upwardly Mobile

• More than 2x as likely to have HHI of $150k+ (194 index)

Sources: Source: 2009 MRI Doublebase

MRI Doublebase

Editorial Survey