BONNIER CORP ADVERTISEMENT SPECIFICATIONS

STANDARD GUIDELINES

These guidelines are consistent with the Interactive Advertising Bureau specifications (www.iab.net)

• 24/7 Real Media is used to serve all Bonnier Corp advertisements
• There is a 48 hour turn around time once all creatives are submitted to Online Advertising Operations
• All ad units must launch a new browser window when clicked on
• All static ad types are accepted (.jpg, .gif, .swf, .html)
• Max initial load file size should not exceed 30k

Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact the Ad Ops team. Bonnier has the ability to serve third party tags that are not on the list of approved vendors, however we will not be able to track click-throughs.

APPROVED THIRD PARTY AD TAGS

• Atlas
• Bluestreak
• Doubleclick
• Interpolls
• Mediaplex

APPROVED THIRD PARTY RICH MEDIA

• Eyeblaster
• EyeReturn
• Eyewonder
• Pointroll
• Unicast

THIRD PARTY SPECIFICATIONS

• ThirdParty tags should be served via JavaScript Ad calls, not iframes
• Audio needs to be user initiated with a clearly recognizable on/off button
• All floating ad units should have a clearly recognizable close button
• Max initial load file size should not exceed 30k
• Additional polite download should not exceed 80k
• Frame rate per second should not exceed 18fps
• Animation length should not exceed 15 seconds

EXPANDING ADS

Most Common Ad Unit sizes: 728x90 300x250 160x600

Expanded Dimension (Direction) 728x270 (down) 550x250 (left) 480x600 (right)

Mouse Over / Mouse Off

• Ad should expand upon mouse over or by clicking on an expand button
• Ad should retract upon mouse off or clicking a close button
• If the ad expands with user click, the panel still must retract when mouse is removed
• Any sound should be user initiated by click, not mouse over

FLASH AD UNITS

• Flash files served via 24/7 Real Media must be coded properly for proper click and impression tracking
• All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash
• Aclick through URL must be supplied
• We accept flash version 6-10

How to code flash files with the correct action script:

• 1. Create an invisible button over the area that you want ‘active/clickable’ to users
• 2. On the invisible button, put the following action on (release) {getURL(clickTAG, "_blank");}

NEWSLETTER AD UNITS

• Tier 1 position is a 300x250 GIF/JPEG, not to exceed 30k
• Tier 2 position is a 347x185 GIF/JPEG, not to exceed 30k
• Sponsored email blasts must fit within the template provided, may not exceed 30k and subject line should not exceed 60 characters